One of the challenges for a restaurant is attracting customers. Of course the quality of the food is one of the best marketing assets a restaurant has, but people won’t know how good it is until they eat there. This means the biggest challenge is to get customers into the restaurant for the first time. The type of marketing the restaurant must perform depends on several factors ranging from the competition in the area to the budget the restaurant owner has.
One of the easiest ways to advertise is by being visible. Be sure to place signage on the building that is easy to see. A big light up office sign with three dimensional letters that stand out will help catch the eye of potential new customers as they drive down the road. Another way is by developing marketing partnerships. Talk to other businesses in your area such as movie theaters, libraries, grocery stores and other retailers. Develop a network and advertise your companies at each other’s places of business.
Sometimes it takes an investment of money to make money. The restaurant owner is going to have to decide what are the best marketing options for it’s budget and the customer base he is trying to attract. One type of advertising is by advertising on websites that sell discounted gift cards. This might reduce the amount of money that your company makes on each sale, but it will get new customers into the restaurant and increase the possibility of creating repeat customers. Another method is to print flyers with coupons on them and leave them around town or have them printed in the local newspaper. Again, this can be expensive at first, but it will aid in building the customer base. Once you have increased your customer base, creating a frequent customer reward program is another marketing technique. One example is a punch card, after five visit spending a specific amount such as $20 or more, reward the customer with a free appetizer, after 10 of then visits reward him with a half price entree.
Restaurant owners have a lot of different ways to market themselves. Using creativity can increase the appeal of your marketing plan. Ideas such as games and contests with a variety of prizes may attract customers hoping to get lucky participating in your contest. Once you attract customers, you can also benefit from word of mouth advertising, which is free.